Writing for the Web

How long? 
half day
How many participants? 
5 - 12
Why attend this training? 

Information on the web needs to be

  • easy to find
  • easy to navigate
  • easy to read

Writing succinctly and effectively is a skill.

When you get it right, you will make your services more accessible and appealing to your target audience.



Course Objectives: 
  • reflect on the aim and purpose of your website
  • identify how the format and technology of the web affects the way we need to write
  • compare web texts with other types of writing
  • understand and practise the principles of effective writing for the web
  • learn how your writing can increase search engine optimisation (SEO)
  • be aware of the guidelines on accessibility
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